Cause Related Marketing
Are you interested in donating a percentage of your sales to Starship?
Cause Related Marketing campaigns can be a great way for your organisation to build strong brand values and empathy with customers. When running a Cause Related Marketing campaign your brand, product or service will be in association with the 'Starship Corporate Supporter' brand logo.
These relationships are based on a percentage of sales coming to Starship Foundation for a defined period of time - with the dual objectives of encouraging sales and raising funds. Research shows that consumers will often buy a charity branded product versus a non-charity branded one.
The benefits of licensing the Starship Corporate Supporter 'shooting star logo' are:
- Increased loyalty and affinity with your brand through the support of a common passion and cause.
- Increased brand value through the association with Starship's brand values of care, integrity and the provision of world-class health care for New Zealand children.
- Differentiation of your brand from your competitors.
- The opportunity to increase sales during the promotional period whilst raising funds for a good cause.
For more information contact Laura Lefever on 09 307 4949 ext 21967 or email email@example.com
Cancer survivor Ruby Seeto and linen retailer Wallace Cotton proved to be a winning combination when they joined forces to raise funds for Starship.Read Ruby's Story
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