Cause Related Marketing
Are you interested in donating a percentage of your sales to Starship?
Cause Related Marketing campaigns can be a great way for your organisation to build strong brand values and empathy with customers. When running a Cause Related Marketing campaign your brand, product or service will be in association with the 'Starship Corporate Supporter' brand logo.
These relationships are based on a percentage of sales coming to Starship Foundation for a defined period of time - with the dual objectives of encouraging sales and raising funds. Research shows that consumers will often buy a charity branded product versus a non-charity branded one.
The benefits of licensing the Starship Corporate Supporter 'shooting star logo' are:
- Increased loyalty and affinity with your brand through the support of a common passion and cause.
- Increased brand value through the association with Starship's brand values of care, integrity and the provision of world-class health care for New Zealand children.
- Differentiation of your brand from your competitors.
- The opportunity to increase sales during the promotional period whilst raising funds for a good cause.
For more information contact Louise Walters on 09 307 4949 ext 25749 or email firstname.lastname@example.org.
Cancer survivor Ruby Seeto and linen retailer Wallace Cotton proved to be a winning combination when they joined forces to raise funds for Starship.Read Ruby's Story
More From Starship
Purchase this fantastic children's story book illustrated by Rugby Legend Keven Mealamu along with other talented NZ Artists. Books only $20 with proceeds to Starship Foundation.
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